Marketing Bed and Breakfast Presentation:
FREE and Effective Ways To Increase B&B Occupancy & Revenue
By Matt Landau, Member of the Association of Place Branding & Public Diplomacy
First, the 3 principles behind my Boost Occupancy for Bed and Breakfasts report:
Bed and Breakfast marketing is about creativity, innovation, persistence, and making the most out of what you have. My report will (1) help you improve both the quality and quantity of inquiries you receive. It will then (2) show you how to turn more of your existing inquiries into actual bookings. Lastly, it (3) integrates innovative branding techniques to help you form a lean and scientific formula for acquiring higher occupancy rates and more revenue for your B&B.
And how is the Boost Occupancy Report for B&B Owners structured?
- The first section of the report focuses on your website or, what I call, “herding the cattle.” It addresses the unusual ways Bed and Breakfast owners drive traffic to their website (trust me, this is not your typical marketing 101).
- The second portion focuses on the conversion or turning inquiries into actual bookings. No matter what occupancy rate you have, I guarantee you’re not monitoring these valuable indicators.
- This segues into building and establishing a reputation (both online and offline). If you ever wondered how top B&Bs get all that press, this section reveals those secrets.
- The fourth section is all about forging awesome relationships with companies, services, and individuals who can fill your B&B free of charge (travel agents are mentioned for the extent of about three sentences).
- The last section is entitled “Making Do With What You Have.” The epicenter of entrepreneurial creativity and ingenuity, there was stuff I learned when I wrote this section that changed everything for us.
- The entire report is written in simple, easy-to-read language and can be followed by B&B owners of all skill levels. The footnotes in the report are all references and resources I personally endorse. They are not paid for or even necessary to achieve my promised results.
Now, for the FREE presentation below, you’ll find:
- How to turn empty B&B nights into advertising credit in local magazines/newspapers
- 2 PR resources that ad agencies don’t want Bed and Breakfast owners to know about
- Occupancy secrets of ultra successful Bed and Breakfast owners
- The $70/year service that makes 80% of guests more comfortable booking your B&B online
- Why your website could always be improved…
5 Facts You MUST Understand If You WANT to Improve Your Bed and Breakfast Marketing:
1. You must critically analyze your reservation rate (aka the amount of inquiries that turn into actual reservations). If you’re not familiar with this number, it’s the percentage of inquiries that convert into bookings. Tracking this rate at your Bed and Breakfast is extremely important if you want to improve.
2. Relying solely on organic SEO or PPC campaigns leaves you extremely vulnerable. Bed and Breakfasts don’t have the budgets of large hotels, but what they lack in manpower, they can make up in might.
3. Tracking your marketing decisions and their results is the best way to book rooms. If you are in charge of your Bed and Breakfast’s marketing and you’re not tracking every promotional investment, you’re not able to track what works.
4. Exercising some expertise in your town or city can work tremendously to your advantage. Bed and Breakfast marketing boils down to specificity, creativity, and expertise. If you can convey expertise you add value to the experience of your guest’s stay.
Before I get to #5, be sure to sign up for my Bed and Breakfast Marketing newsletter. I don’t send out mail too often, but when I do, it’s REALLY GOOD.
5. If you’re not getting any bookings, there are some immediate steps you need to take. Increasing your B&B’s exposure is a slow process but there are some very effective changes you can make right now.
Adam Lee, who purchased the report when I barely had finished a number of months ago, was shocked to find how many techniques he was ignoring. He gives this word of warning: “prepare to actually be overloaded with bookings at your B&B. In other words, prepare to turn reservations away. That’s how effective Matt’s report was for us. We are turning guests away.”
And now for some cheap, quick, and easy Bed and Breakfast marketing tips:
Why your hotel needs to be listed on Google Places and Google Maps ASAP (it’s free).
Play PR like the big boys: free, top-level exposure for your hotel.
How to use Adwords as a testing ground for your hotel’s website optimization (this is for advanced owners).
Avoid negative Trip Advisor commentary and secure only 5-star reviews.
Here are some more of the techniques featured in my Bed and Breakfast marketing report…
- What feature of your website are you forgetting that’s preferred by 67% of web users?
- Reasons you are you getting plenty of highly targeted traffic but no reservations (and how to increase your traffic to get better leads)
- How a $5/month service can save your Bed and Breakfast time, energy, and cash
- The weird marketing technique that increased our Bed and Breakfast occupancy by 38%
- Ways to convince your guests to stay twice as long
- How you can utilize awards nominations for your Bed and Breakfast to increase web traffic and exposure
- The story of one B&B owner that made $74k in referrals
- Special offers that don’t cost much yet boost your bookings
- My absolute favorite wacky offers and why they do more than just stir up great press
- Best marketing ways Bed and Breakfast featured on travel blogs
- Free press release websites: how to use them to your Bed and Breakfast’s advantage
- Guest reviews: my special formula that has resulted in 160 “Excellent” reviews on Trip Advisor (not even one negative review!)
- Features your Bed and Breakfast website unequivocally needs
- 7 awesome email correspondence tips that improve rapport and increase bookings
- The Bed and Breakfast marketing website feature that influences 87% of travelers. Do you have it?
Mike Beardsley had a crazy experience with the report. His Bed and Breakfasts in Mexico were in a slump when I sent him a copy. “I took a few days reading over your report. More than just learning the new techniques, it was a real wake-up call that I wasn’t doing everything in my power to increase our occupancy. To the ultimate skeptics, I would say, at the very least, Matt’s report jolts you into realizing there is LOTS you can do (and most of it is free) to get TONS more bookings.”
AND LAST BUT NOT LEAST…
The $70/year investment that 82% of guests say make them more comfortable booking online.
